SK Studios

№ 01 · The Studio

Design that lives, rooms that publish.

SK Studios develops and produces editorially driven residential environments that serve as both lived spaces and content production sets. Founded by Sade Strehlke — former Editor-in-Chief of POPSUGAR and Head of Home Editorial at Walmart, where she led integrated marketing, creative, and site for the $6.7B Walmart Home business — SK Studios operates at the intersection of residential and commercial design, storytelling, and media.

In her 15 year media career across titles ranging from WSJ. Magazine, Teen Vogue, Refinery29, Domino Magazine, and more, Sade covered a range of lifestyle topics, from fashion to beauty and interiors, where she learned that taste is a strategy, not a budget.

Founded in 2023, SK Studios is an integrated, commercially driven lifestyle studio spanning home, beauty, and fashion: the environments it designs are also the media it publishes.

EIC · POPSUGARTeen VogueWSJ · TIME · Refinery29Walmart Home · $6.7BColumbia J-SchoolUSC

sade, at work ♥

№ 02 · Services

Four disciplines, one eye.

Creative Direction & Production

Editorially driven residential environments and brand campaigns: concept development, spatial design, art direction, and execution from initial strategy through final delivery.

ii.

Brand Partnerships & Campaigns

Editorially driven lifestyle campaigns across fashion, beauty & home that bring your brand to life. From concept development to spatial design, art direction, and execution. Initial strategy to final delivery.

iii.

Editorial Direction & Brand Voice

Brand voice, visual standards, and the content architecture that carries them across every channel a brand sells in. Built to be handed to an internal team and kept, not re-bought each season.

iv.

Web & Digital

Editorial-grade websites, brand sites, and media kits built to sell: information architecture, art direction, copy, and build. Fast, self-contained, and designed to be updated without an agency on retainer.

№ 03 · The Flagship

Marble House, Westport.

A full-scale reconfiguration of a 1967 raised ranch: walls down, ceilings raised, footprint expanded, envelope refined. European tilt-and-turn windows introduce architectural precision; the kitchen centers on Calacatta marble and tailored cabinetry, grounded by wide-plank white oak. Every decision documented, sourced, and published.

Exterior · Before Marble House before

Exterior · After Marble House after

Kitchen · Before Kitchen before

Kitchen · Calacatta Kitchen after

Structural wall removalLinear additionTilt-and-turn windowsHardie square-channel sidingCalacatta backsplash + waterfall island8" white oak flooringIntegrated landscape

№ 04 · The Collection

A living gallery.

International studio pieces, collectible design, and bespoke commissions define the spatial narrative: sculptural seating, monolithic marble, and refined material layering, living alongside real life.

Francesco Balzano

custom pink resin dining table

Patricia Urquiola · B&B Italia

tufty-time sectional

FACE x DAVID HOWELL DESIGN

custom metal shelving

STEPHEN ANTONSON

plaster chandelier

DIRK VAN DER KOOIJ

meltingpot round 4p table

De Pas, D'Urbino & Lomazzi

original gomma chairs

Kelly Wearstler

marble detailing

Savel x Marge Carson

mohair

KOHLER

oak vanity · hammered nickel basin

JAIME HAYON · BD BARCELONA

multileg low table, black marble

VINTAGE VIA PIERCE & WARD

french provincial oak dining chairs

NORDIC KNOTS

beige, but make it bulletproof

ROCKY MOUNTAIN HARDWARE

hand-cast bronze levers

FAINA

pampukh bed

scroll →

№ 06 · The Media Arm

The environments we design are the media we publish.

RESTING RICH FACE^™

Beauty, interiors, life — taste required.

SK Studios is the parent company of Resting Rich Face,™ which spans a top-rated Substack newsletter, video podcast, and brand universe in motion, written for women who want the source, the price, and the truth. Or, simply, give a damn. Explore Resting Rich Face →

#19

Substack Rising

Fashion & Beauty, by day five. Before anyone was told to read it.

68%

Open Rate

More than double the industry average.

~26%

Comment-to-Like

Roughly three times a typical engaged newsletter.

Episodes · Season One

Video & audio on YouTube, Apple, Spotify.

why it matters for partners

Products integrated into SK Studios environments, from windows, surfaces, and furnishings to the skincare on the vanity and the pieces in the closet, earn ongoing editorial coverage across the renovation column, newsletter, podcast, and social channels, reaching an audience that demands the source and buys accordingly.

Read Resting Rich Face™

№ 07 · The Audience · RRF × SK Studios

For women who know what rich really feels like.

She is 25–55, in a major metro or the suburbs of one: Westport, Tribeca, Highland Park, Brentwood. She has done the work on her face, her career, and her interiors, and is tired of being talked down to. She wants the designer’s source, not “curated finds.” She wants the price tag, not “investment piece.”

25–54

Age Range

Heaviest 32–45.

$250K+

HHI Median

Discretionary spend.

NY · CT · LA

Top Markets

Plus Austin, Brooklyn, all the cool places.

93%

Female

Across the combined SK · RRF audience.

№ 08 · Partnerships

How brands come in.

The list is short by design. SK Studios partners with brands the editor would actually use, specify, or keep quietly stocked at home.

i · Integrate · SK Studios

Product in Place

Your product installed and living in a real, editorially designed home — not a set that strikes at wrap.

ii · Produce · SK Studios

Full Creative Production

Concepting, art direction, photography, and video, produced on location at Marble House or a scouted environment.

iii · Publish · RRF™

Editorial Coverage

Ongoing placement across the RRF™ newsletter, renovation column, podcast, and social — named, sourced, and priced.

iv · Broadcast · RRF™

Podcast Integration

A seat in the conversation, from a single host-read to a full season under your name. Recorded on camera and distributed everywhere she already listens.

iHome

FurnitureDecorHardwareBed & Bath

iiFashion

LuxuryPremium ContemporaryMass

iiiBeauty

SkincareMakeupHair

№ 09 · Contact

Let’s build the closet.room.closet.face.

sade@sk-studios.com

New York, New York Westport, Connecticut Los Angeles, California EIN available upon request

Design that lives, rooms that publish.

Four disciplines, one eye.

Creative Direction & Production

Brand Partnerships & Campaigns

Editorial Direction & Brand Voice

Web & Digital

Marble House, Westport.

A living gallery.

Product, placed in a real life.

PETITE PLUME

LA LIGNE

ROSE INC.

FIRST DOWN THE STAIRS

DESIGNPORT

MESTIZA